bbj88 Privacy Policy

01 Scope and Application

This Privacy Policy applies to all personal data collected by bbj88 in connection with your access to and use of the bbj88 platform, including the website at bbj88.asia, all related pages, gaming products, the sportsbook, payment processing interfaces, customer support channels, and promotional communications.

This Policy applies to:

• Registered account holders on the bbj88 platform;
• Individuals who visit bbj88.asia without registering;
• Individuals who contact bbj88 customer support via live chat or email;
• Individuals who participate in bbj88 promotions or competitions.

By using the bbj88 platform in any of the capacities listed above, you acknowledge that you have read and understood this Privacy Policy and consent to the collection and use of your personal data as described herein. If you do not consent to these practices, you must cease using the bbj88 platform.

02 Personal Data We Collect

bbj88 collects personal data that you provide directly, data generated through your use of the platform, and in some cases data obtained from third-party sources for the purpose of identity verification and fraud prevention. The categories of personal data we collect include:

bbj88 does not collect special categories of sensitive personal data (such as health data, racial or ethnic origin, or political opinions) except where required by applicable law for responsible gaming compliance purposes.

03 How We Use Your Personal Data

bbj88 processes personal data only where there is a lawful basis for doing so. The purposes for which we use your personal data, together with the applicable legal basis, are set out below:

• Account Registration and Management: To create, maintain, and administer your bbj88 account, verify your identity, and process your login credentials — required for the performance of our contract with you;
• Payment Processing: To process deposits, withdrawals, and refunds through Malaysian payment providers including Touch 'n Go eWallet, DuitNow, Maybank2u, CIMB Clicks, Public Bank, Boost, GrabPay, and FPX — required for contract performance and compliance with anti-money laundering obligations;
• Identity Verification (KYC): To verify that you meet the minimum age requirement of 21 years and to comply with applicable international gaming authority identity verification requirements;
• Platform Security and Fraud Prevention: To detect, investigate, and prevent fraudulent activity, unauthorised account access, money laundering, and other unlawful conduct — based on bbj88's legitimate interests in protecting the platform and its players;
• Customer Support: To respond to your enquiries, resolve disputes, and provide technical assistance through our 24/7 live chat and email support channels;
• Responsible Gaming Compliance: To monitor gameplay patterns for signs of problem gambling behaviour, to administer self-exclusion and deposit limit tools, and to comply with responsible gaming obligations under applicable licensing requirements;
• Promotions and Communications: To send you information about relevant bbj88 promotions, bonuses, and platform updates — based on your consent, which you may withdraw at any time;
• Platform Improvement: To analyse usage data and player feedback in order to improve the bbj88 platform, game selection, and user experience — based on our legitimate interests in operating an effective platform.

04 Disclosure of Personal Data

bbj88 may disclose your personal data to the following categories of recipients:

• Payment Processing Partners: Malaysian and international payment service providers (including e-wallet operators and bank partners) for the purpose of processing your transactions. These providers are contractually required to handle your data securely and only for the specified payment purpose;
• Identity Verification Service Providers: Third-party KYC and age verification services that assist bbj88 in verifying the identity and eligibility of players;
• Game Software Providers: Licensed game studios that supply games to the bbj88 platform may receive limited technical data (such as player session tokens) necessary to operate their games. Game studios do not receive your identity or financial data;
• Fraud Prevention and Security Providers: Specialist security vendors engaged to detect and prevent fraudulent activity on the platform;
• Legal and Regulatory Authorities: bbj88 will disclose personal data to law enforcement agencies, regulatory bodies, or international gaming authorities where required to do so by applicable law, court order, or regulatory requirement. bbj88 will notify affected players of any such disclosure where permitted by law;
• Professional Advisors: Legal, accounting, and auditing professionals engaged by bbj88 who are bound by professional confidentiality obligations.

All third-party service providers engaged by bbj88 are required under contractual data processing agreements to implement appropriate technical and organisational measures to protect personal data and to process it only as directed by bbj88.

05 Cookies and Tracking Technologies

bbj88 uses cookies, web beacons, pixels, and similar tracking technologies to operate the platform effectively, enhance user experience, and support security measures. Cookies are small text files stored on your device when you access the bbj88 website.

bbj88 uses the following categories of cookies:

• Strictly Necessary Cookies: Essential for the operation of the bbj88 platform, including maintaining your login session, processing payments, and ensuring platform security. These cannot be disabled without impairing core platform functionality;
• Performance and Analytics Cookies: Used to collect anonymised data about how players interact with the bbj88 platform, enabling us to identify and resolve technical issues and improve platform performance;
• Functional Cookies: Used to remember your preferences such as language settings, odds format, and responsible gaming tool configurations;
• Security Cookies: Used to detect and prevent fraudulent activity, including recognising your registered device during the bbj88 login process to flag potentially unauthorised access.

You can manage cookie preferences through your browser settings. Note that disabling certain cookies may limit your ability to use some features of the bbj88 platform.

06 Data Retention

bbj88 retains personal data only for as long as is necessary for the purposes described in this Privacy Policy, or as required by applicable law and international gaming authority regulatory obligations.

• Active Account Data: Retained for the duration of your account's existence on the bbj88 platform and for a period following account closure as required for legal, regulatory, and dispute resolution purposes;
• Transaction Records: Financial transaction data is retained for a minimum of five (5) years following the relevant transaction date in compliance with anti-money laundering record-keeping requirements;
• KYC Documentation: Identity verification documents are retained for the period required under applicable international gaming authority regulations, typically five (5) years following account closure;
• Support Communications: Customer support records are retained for three (3) years from the date of the relevant interaction;
• Technical and Usage Data: Anonymised and aggregated usage data may be retained indefinitely for platform improvement purposes.

Upon expiry of the applicable retention period, personal data is securely deleted or anonymised in accordance with bbj88's data destruction procedures.

07 Data Security

In addition to SSL encryption, bbj88 implements the following security measures to protect your personal data:

• Two-factor authentication (2FA) available to all registered players as an optional but strongly recommended additional account security layer;
• Restricted internal access to personal data on a need-to-know basis, with access control policies enforced through role-based permissions;
• Regular security audits and penetration testing conducted by independent security specialists;
• Firewall protection, intrusion detection systems, and real-time monitoring for unusual access patterns;
• Encrypted storage of all financial and identity data at rest, in addition to encryption in transit;
• Staff training on data protection obligations and security practices.

Notwithstanding the measures above, no data transmission over the internet or electronic storage system can be guaranteed to be 100% secure. In the event of a personal data breach that is likely to result in a risk to player rights and freedoms, bbj88 will notify affected players and relevant authorities in accordance with applicable requirements.

08 Your Data Rights

As a bbj88 player, you have the following rights with respect to your personal data held by bbj88. To exercise any of these rights, contact our support team at [email protected] or via 24/7 live chat:

• Right of Access: You have the right to request a copy of the personal data that bbj88 holds about you, together with information about how it is processed;
• Right to Rectification: You have the right to request correction of inaccurate or incomplete personal data held by bbj88. You may update certain account details directly through your account settings;
• Right to Erasure: You may request the deletion of your personal data where it is no longer necessary for the purposes for which it was collected, subject to bbj88's legal retention obligations (particularly under anti-money laundering regulations);
• Right to Restrict Processing: You may request that bbj88 restrict the processing of your personal data in certain circumstances, such as where you contest the accuracy of the data;
• Right to Data Portability: Where processing is based on your consent or contract performance, you may request a copy of your personal data in a structured, machine-readable format;
• Right to Withdraw Consent: Where processing is based on your consent (such as marketing communications), you may withdraw that consent at any time without affecting the lawfulness of prior processing;
• Right to Object: You may object to processing of your personal data where bbj88 relies on legitimate interests as the legal basis, unless bbj88 can demonstrate compelling legitimate grounds that override your interests.

bbj88 will respond to data rights requests within thirty (30) days of receipt. Where requests are complex or numerous, this period may be extended by a further sixty (60) days, with prior notification.

09 Responsible Gaming and Data

Personal data collected for responsible gaming purposes — including self-exclusion records, deposit limit settings, and responsible gaming communications — is handled with particular care. This data is:

• Retained for the full duration of any self-exclusion period and for a minimum of five (5) years thereafter to prevent re-registration in violation of exclusion commitments;
• Shared with affiliated platforms where applicable and required under international gaming authority responsible gaming frameworks to ensure cross-platform exclusion effectiveness;
• Used internally to identify players who may benefit from additional responsible gaming support or intervention, in accordance with bbj88's duty of care obligations.

For full details of bbj88's responsible gaming tools and commitments, visit our Responsible Gaming page. bbj88 is accessible only to players aged 21 and above.

10 Changes to This Privacy Policy

bbj88 reserves the right to update or amend this Privacy Policy at any time to reflect changes in our data practices, legal obligations, or platform operations. Where material changes are made, bbj88 will provide advance notice through a prominent in-platform notification or by email to your registered address.

The updated Privacy Policy will take effect on the date indicated at the top of this page. Your continued use of the bbj88 platform following the effective date of an updated Policy constitutes your acceptance of the revised terms. The current version of this Policy is always accessible at bbj88.asia/privacy-policy.

For any questions or concerns regarding this Privacy Policy or your personal data, contact bbj88 player support: [email protected]